Companies we've worked with
We help AI companies grow through organic storytelling. AI-native in how we work, human in how we tell it.
Companies we've worked with
About the studio
Building a good product is hard. Getting people to trust it and care about it is harder. Trust grows through stories: real ones, told by a founder, a team and a community in their own words, until they reach the right customers, investors and media.
Founded by Yunsu Tang, a former publicist and two-time TEDx speaker, e2w draws on a career spanning early-stage ventures, global communications firms FGS Global and Edelman, and years spent navigating between Hong Kong, Shanghai, and London.
We orchestrate campaigns with judgement: which story, which voice, which moment. We run each campaign as an experiment, keep what works, and build for the long term: trust compounds into brand pull, when customers, talent, investors and press start coming to you.
01
We interview founders and teams and turn what they know into LinkedIn posts, launch videos and newsletters that sound like them.
02
We plan launch moments and events that bring customers, investors and the wider community into the same room.
03
We take the story further through partners, journalists and the people who already trust the company.
Selected growth
outcomes
Past work
CEO-led viral videos on LinkedIn and X. 600k+ impressions, 650+ new users, 70+ enterprise demo requests.
Brand marketing video for "Agents Beyond Chat," a one-day hackathon as part of its recruitment campaign to attract top talent.
Event0 to 1 growth experiment for an OpenClaw alternative's inaugural community event. 200+ RSVPs with featured placement on Luma city page and newsletter.
Founder featured in
